That's the way Dodge stylist and engineers view the economy car-turned-sporty machine that bears the Dart medallion for 1967.

Dart will charge into the new model year with a completely new exterior, but retains the best of the tried-and-true "inside" features that have made it a best-seller since its introduction three years ago.

There are 12 body styles for 1967 -- six of them with V-8s -- in 19 exterior colors.

"Sporty" is the word; but "Dependable" still fits. Dart's triple-threat challenge in the moderate-price market -- Dart, Dart 270 and Dart GT -- features sweeping styling changes inside and out, but comes with the same long 111" wheelbase, large trunk area and smooth handling characteristics it became famous for.

As a style-setter, Dart for 1967 boasts all-new sheet metal with a crisp, sculptured treatment; a recessed grille; Dodge delta tail lamps; curved side glass and a sweeping backlight to accent a distinctive, sharply-defined roof structure.

Wheelbase is the same larger-than-economy-size 111 inches, but the car has almost 2 inches wider front track than last year. It is an inch wider body and the unique hardtop roof is an inch lower in profile than in 1966.

Dart's time-tested unit body construction has been strengthened by combining box-section rails and heavy-gauge galvanized stills connected by deep-section cross members. Its roof is supported by rigid box-section pillars reinforced by steel roof bows.

The rear portion of Dart's roomy body structure for 1967 retains the floor pan used in 1966 to keep the model's generous luggage space, with the spare tire again hidden in a space-saving recessed trunk well.

The wide, rectangular shape of the grille combines with a new, broad-skirted bumper to give Dart a "sculptured" front-end appearance. Center portion of the stamped, all-aluminum grille is recessed behind the head lamps, and parking lamps are mounted in the grille instead of the bumper.

From the rear, the Dart takes on a family resemblance to other models in the Dodge line with delta-shaped tail lamps. Each Dart series is identified by its own distinct deck trim, while all of the Darts feature long, level deck lids for maximum trunk volume.

Like its forerunner, Dart's 1967 trunk lid extends down the bumper top to make it easier to load and unload luggeage.

The top-of-the-line "GT" features fender-mounted turn signal indicators, bright drip rail covers and full length body peak moldings; full-width stamped aluminum lower deck applique and lower-upper deck moldings; and new wheelcovers.

Dart 270 is highlighted by bright stainless drip covers; full-length upper-body side molding and die-cast D-O-D-G-E letters across its lower deck.

The Dart series is also enhanced with a stainless steel sill molding and DART name letters on its quarter panels.

Interiors are stylish, and are offered in an unusual number of trim choices for a former "compact" car. "GT" interiors are sporty and luxurious; Dart 270 inside trim is high-styled; and those of the Dart series are both practical and good-looking.

Inside door and quarter panels have integral stamped upper and lower garnish moldings painted to harmonize with interior colors. Vinyl trim panels between the garnish moldings are decorated with vulcanized designs.

A new method of seat mounting, with risers stamped in the floor pan instead of mounted on separate assemblies, makes for a neater floor appearance for models with front bench seats.

All-vinyl trim with vulcanized pleats is standard on the GT for 1967. GT's hardtop model comes standard with bucket seats, and its convertible with conventional bench-types that are styled in bucket fashion. The console is optional with bucket seats.

Dart 270 sedan interiors feature combination cloth-vinyl trimmed bench seats, with all-vinyl trimmed benches standard on the hardtop and optional on the 4-door sedan. All vinyl trim is standard for the Dart series.

Dart's safety-oriented instrument panel has a flat face recessed into an overall panel contour, with its instrument cluster recessed even further and tilted toward the driver's line of sight.

To minimize reflections, exposed panel sheet metal is covered in suede-finish paint, color-keyed to interior trim.

Additional safety considerations in Dart's instrument panel are large, flat knobs for headlamp and windshield wiper switches, toggle switches to control a new hazard warning system and power convertible tops, and a special warning light that indicates when there is a loss of pressure in either of Dart's two hydraulic brake circuits and also serves as parking brake warning light.

Additional passenger compartment refinements include improved door weatherstrips (fastened to the door instead of the frame), improved door glass seals and more rattle-free hardtop and convertible door glass.

The quiet and efficient air conditioner, operating on the reheat principle for controlling air temperature and humidity, continues to be available on the Dart, which is currently experiencing a factory-installed installation rate of nearly 10 percent.

Additional popular optional items offered on the 1967 Dart include firm ride shock absorbers, front and rear (Order Code #638), Rallye Suspension (Code 624), fast manual steering (Code 628), and sure-grip differentials.

Dart Convertibles

New stamped steel top frame and folding linkages replace the cast and offset linkages of previous Dart convertibles. The stamped linkages are neat and compact, and enable the top to fold into a lower stack.

New, trunnion-mounted hydraulic cylinders take up less space and operate more smoothly, and a pair of new, one-piece plastic pocket panels extend to the front doors and blend into the door panels. Headliners of convertible tops are all-black, regardless of top color.

Dart's New Safety Features

The dual braking system, standard equipment on all 1967 Dodge cars, utilizes a dual master cylinder. Half of it serves the front brakes and the other half the rear brakes. Both independent halves of the cylinder are actuated by the brake pedal.

The purpose of the two-circuit stopping system is to prevent complete loss of braking power in case any part of the hydraulic system fails. A special indicator lamp, the same one that warns when the parking brake is on, lights up when the brake pedal is applied if there is any loss of hydraulic pressure in either half of the system.

Also standard on all the '67 Dodges is Dart's new energy-absorbing steering column, designed to "telescope" at a controlled rate under head-one collision conditions. Instead of being driver rearward toward the driver on impact, it collapses. And if the driver is thrown onto the wheel, the column telescopes even further to reduce the force of in-car "second collisions."

The safety steering column consists of a telescoping shaft with upper and lower section connected by plastic shear pins; a three-piece telescoping transmission selector torque tube; a column jacket designed to collapse in "according" fashion [Ed: I think they meant "accordion"]; and a mounting bracket that connects the column to the instrument panel but blocks rearward movement of the column on impact.

Dart's hazard warning system is also standard on all Dodges. When switched on, it keeps tail lights and parking lights flashing as an emergency warning to approaching traffic.

Also along safety lines, Dart comes with a new "strong-silent" door latch that is easy and convenient to operate but is safer than any previous design. A new door handle resembles the safety-belt type that was standard on other Dodge models in 1966, but is stronger and will not lock until the door is completely closed.

New factory-installed optional headrests are available for Darts equippped with bucket seats. Each front seat back has a special structure in its upper portion to accept the headrest support rods, which can be adjusted 3-3/4 inches to fit the driver.

Other standard safety features on the 1967 Dart are multi-speed, electric windshield wipers and washers with a larger wipe pattern and quieter engine compartment-mounted motor; prismatic day/night inside rearview mirrors with double ball-joints so they move out of the way when struck; remote-control left outside mirrors; and front and back safety lap belts.

Front seat belts have retractors and boots on their outboard halves; rear belts have sleeves on the blade halves. Front seat shoulder-belts are a factory-installed option.

Engine Availability

All Dodge engines are equipped with a new, lightweight alternator, and all V-8s come with self-locking, 90-degree sparkplug terminals for better starting in wet weather.

Manual 3-speed is Dart's standard transmission. Optional are a manual 4-speed and a refined TorqueFlite 3-speed automatic transmission that is quieter, smoother-shifting and more durable.

A new part-throttle kickdown arrangement in the 6-cylinder TorqueFlite automatically downshifts the transmission from direct to second without "flooring" the accelerator pedal. Downshifts occur at speeds between 12 and 40 mph, depending on vehicle speed at throttle opening.

Dart Brakes

Dart tire sizes range from 6.50 x 13 to a D70 x 14 Red Streak, depending on model and equipment.

Trailer Towing With The '67 Dart

Mandatory options with this trailer-towing package are TorqueFlite transmission, oversize tires and the 225 Six or 273 V-8 engine.

Dart Interiors (Seating, Trim and Convenience Items)

ITEM			DART	DART 270	DART GT
Seats, Front	Bench-Type		S		S (a)
	Bucket-Type		NA		S (b)
Floor Covering	Passenger Compartment	Black Rubber Mat	S	NA
		Color-Keyed Carpet (c)	NA	S
	Luggage Compartment, Black Rubber		S
Headlining, Color-Keyed, Perforated Vinyl			S
Armrests	Front Door	Color-Keyed	S		NA
		Bright	NA		S
	Rear Door	Color-Keyed	S		--
		Bright	NA		--
	Quarter Panel	Color-Keyed	S		NA
		Bright	NA		S
	Convertible Pocket Panel		--		S
Ash Receivers	Instrument Panel		S
	Rear Door or Quarter Panel		S
	Convertible Pocket Panel		--		S
Lights	Dome (except convertible)		S
	Convertible Pocket Panel		--		S
	Map and Courtesy (convertible)		--		S
	Selector Quadrant, Automatic Transmission (d)		F

(a) Convertible only
(b) Standard on hardtop, optional on convertible
(c) Nylon-rayon, loop pile material
(d) Standard with automatic transmission

Chassis Specifications - 1967 Dodge Dart

1967 Dodge Dart Dimensions

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